Swag, Branding, and Marketing
As the sole designer for Wooly, not only did my responsibility span Product and User Experience throughout their software, but it also fit into the roles of Marketing and Brand Management. From digital to print, projects large and small, I led both the design and facilitation of all marketing materials.
Our primary brand color is brilliant and bold - but not everyone wants to walk around in a bright blue hoodie. That’s why most of our apparel is neutral with high contrast accents. We want everyone to feel comfortable wearing Wooly.